Search Engine Optimization
SEO stands for “Search Engine Optimization”. It is the process of influencing the visibility of a website by using series of techniques and tactics to improve ranking in search engines.
SEO is optimizing your online content so that search engines will show it on their first page for searches of a certain keyword. Let’s break that down: There’s the searcher, the search engine and then there’s you, doing the SEO. If you write an article about DIY (Do It Yourself) crafts, you would want the search engines which is usually Google, to show it as a top result when someone searches for “DIY crafts”. Search Engine Optimization is the magic you do in your article so that it will likely show on the first page of Google whenever somebody searches for that specific keyword without you paying for ads.
Why SEO Matters?
“93% of online experiences begin with a search engine and Google owns 75-80% of the search engine market share.”
So do you need SEO? The answer is a big YES! You cannot afford to be missing out on this large amount of potential visitors. According to the data that was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2017, on the first page of Google, the first 5 results account for 77% of all the clicks and the results from 6 to 10 account for only 4%. If your page appears on the second page of Google it’s almost as if you’ve never ranked. This is why SEO is very important. If your site ranks high in Google then the more frequent your site will appear on search results, the more clicks it will have, the more visitors will visit, and these visitors can be converted into customers.
The largest factor for the placement of any website is determined by the computer program or Algorithms used by Google and the other search engines like Bing and Yahoo. This algorithm makes a calculation as to the relevance of the content on a given website for the keyword being searched for. So to get a website to show up on the first page of a search engine, there must be at least some SEO (Search Engine Optimization) work done to the site. The more competitive or valuable a search term is, the more work that will have to be performed to rank the website on the first page.
Websites need to be optimized so that Google knows exactly what the site is about. the search engine uses the algorithm to determine which websites best fit the keywords being used for any particular search. The sites that have been optimized will “prove” to Google that they are worthy of the front page. The higher a business is in the search results has a direct correlation to the revenue produced from their online efforts. Optimization requires a professional who understands how the whole process works. There are numerous benefits of hiring an SEO expert to optimize and help grow your online presence.
It can be hard to figure out this algorithm the search engines use to rank your website. Our team can look at the content on your website and make a determination what is needed to improve on your online results and provide a solution that fits your needs.